How does it
promote itself digitally?
All big businesses need to ensure people are aware of their
brand, they could do this by the traditionally like poster and adverts. However
nowadays most businesses like to use the Internet to promote themselves, this
is because the online world is a growing market. The fact that it is a growing
market means that a lot more people are likely recognise the company and its
products.
Microsoft is the biggest technology currently on the market,
the reason they are so big is that they have a strong advertising campaign,
they use many online methods to ensure they get the relevant information across
in the most efficient way. One of the biggest methods they that they are
available on all social media sites. Microsoft believe by having social media
sites it allows customers to “with real people’s stories, resulting in more
believable campaigns “(Social
Advertising, Microsoft, 2015). They believe that having customers
experiences of their products means that potential customers can see others
think of their product. One of the new methods that companies are starting to
use is in Ad advertising. Microsoft have also started to use this method with
many of their new products. Such things like “New in-banner video options and
web-extensions of several Ads in Apps formats” (Ads in Apps, Microsoft, 2015). Microsoft believe “Ads in Apps has
won over consumers and advertisers by reimagining ad experiences” (Ads in Apps, Microsoft, 2015). In my
personal opinion I believe that this method is one of best especially nowadays
as many people use apps. This then means consumers are more likely to know
about new products whereas as in the past they would of needed to wait until is
advertised in shop windows.
Reference List
Social Advertising
Microsoft 2015
Accessed :( 27/4/15)
Reference List
Ads in Apps
Microsoft, 2015
Accessed: (28/4/15)
